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Coke, one of the leaders in social media management, released their “10 Principles for Online Spokespeople.” It establishes a great framework of how people should view online conversations (and offline conversations, for that matter). Companies like Nestle wish these rules were released a bit sooner.
- Be Certified in the Social Media Certification Program
- Follow our Code of Business Conduct and all other Company policies
- Be mindful that you are representing the Company
- Fully disclose your affiliation with the Company
- Keep records
- When in doubt, do not post
- Give credit where credit is due and don’t violate others’ rights
- Be responsible to your work
- Remember that your local posts can have global significance
- Know that the Internet is permanent
I love #6. It’s a great rule for life is well – if you’re not sure you should be saying something, you probably shouldn’t say it.
#3 is equally applicable – whether we like it or not, all of us are ambassadors for ourselves/schools/companies at all times, and need to act that way.
photo by: Brother O’Mara